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Reason Why One Should Advertise their Business. Advertising was playing the big role in the consumer life by providing the information to the consumer. It is important for the company to advertise their new product to the client for information and speed up the penetration of new product to the market. Advertising provide effective and efficiency to informed the consumer about the market of the time-product sale. Sales based is most generated by the retailer that help to spread the market on its outlet thus encourage co -op advertising this done on the behalf of manufacture for specify product. Advertising is very important for the customers, it plays an essential role in customer life, suppose there is no any advert on television and newspaper nor radio, the customer will be lack information of the product, because customers only buy the product after making them aware in the market and how they can able to access them . Any companies that wants to launch any new product in the market will be able to penetrate the Markets through advertising their product thus making people aware which they will try and spread the good news, through advertising it helps the company to gains good will and loyalty of the consumer. Society gains more through advertising, some advertise deals with some social issues such as child labour and family planning education which is importance to the society. Most of the business and company has the tendency of using advertising to show how their products are more effective compared to their similar competitor thus bring out the product differential to their consumer.
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Most of the companies may be faced out of the market due to troubled economy where some shops, companies, restaurant are going out the business, so for the companies to maintain strong presence in the market they make strong campaign of advertisement to remind their customers that they are still in the market. Through advertising the product on either the television or website the company incurred a cost of advertising but creates awareness of the product to the customer thus increasing the sales hence maximizing the profit.
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Company wants to advertise must be able to look professional agencies with creative minds to make the advertisement appealing to people and they have to display innovative presentation skill for selection. Advertising is general have specific target in the market, most of the companies makes advertisement always target a group of the people, it can be youth or children or middle class. The increase of the product and services will rise due to the advertisement of the product and services hence will lead to efficient delivery. The popular branded products are usually made from the best quality raw material and its originality is not tempered therefore most of the consumer preferred them. Product and service will always penetrate the market if the is the intense advertisement and the target consumer convey the message which will enable the product to get the breakthrough to the market.