Monthly Archives: January 2017

Local Business Marketing Strategy

Many local small business owners and entrepreneurs have questions about a specific Internet marketing strategy for their small business website – What is website link building and how can it help my small business?

Website link building is the process of obtaining links on other websites that point back to your website. This is usually done by visiting sites such as forums, blogs and social sites (Facebook, Twitter etc.) and making a relevant post or comment and including a link back to your own website.

The reason that this link building is needed is so that a website will show up high on the list made by the search engines. Search engines have a way of ranking sites relative to each other according to various keywords. The exact formula that they use is a closely guarded secret but some details are known. One of the most important thing is that search engines pay attention to is how many other websites have a link to your website. A combination of how many links to it a site has and how good the sites are their time doing linking is a very good indicator of how highly insightful rank with the search engines.

The search engines also use these links, or more specifically the text used in these links to help you decide which keywords a site will rank for. The search engine assumes that the words used to link to a site explain the subject of the site. Many pages rank for a keyword that doesn’t actually appear on the page, but the key word is used to link to that page.

When the links to a website are properly placed on a popular and respected site then the visitors to the site will treat those links as if they come directly from the site and are therefore deserving of the same trust and respect that they give the site. This means that the links are regarded as recommendations from a good friend.

Links on a respected and popular website will also have the benefit of attracting traffic from that site. If your website also offers valuable information and a good product or service then visitors will recommend your site all by themselves. This means that links to a site can be passed on by word-of-mouth and become viral.

A good link building strategy can also help to overcome a common problem that new sites face. Without links going towards it a new site is invisible to the search engines. This means it can take a lot of time, in some cases months, before the search engines visit a new site and index it and therefore display it in search results. A way to get a site indexed faster is to have links to it from popular websites. This works because when the search engine visits a popular website it looks at the links shown on that website, then it follows those links and if they lead to a new site it will index that site.

These links are also trackable and an examination of server logs and various statistics available about the website will give useful marketing information. This information will include things like where the best places are to place other adverts and what sort of marketing messages work best.

This information about the question of small business marketing strategy – What is website link building and how can it help my small business, is just the beginning. The techniques in this strategy are always changing as the Internet and search engines change. There is always more to learn and more that can be done.

Successful Online Business Marketing Strategy

If you’re launching a business marketing strategy for your online business, here are four steps that can help you be assured of some awesome results:

  1. Research
  2. Test
  3. Analyse
  4. Tweak
  5. Repeat

Let’s look at each of these steps a bit closer so you can understand why each is important in your business marketing strategy:

Step 1: Research

The internet is a huge market place. Whether you’re looking to appeal to a narrow or a broad target audience, research will serve you very well. It’ll save you time, money, and help ensure that you have a good chance of getting the results you seek.

Research will help you find out many things about: your target audience, your competition, how the search engines view your website and your competition’s website, how the average consumer behaves, and more. All this info can help you put together your business marketing strategy.

Step 2: Test

It’s vital that you don’t merely set things and then forget them — hoping they’ll work for you. Testing is another vital step of internet-based marketing. A test involves analysing the results, so make sure you’re ready and able to analyse results that after you run a test. There are some amazing tools and there are specialists that can help you do that.

Step 3: Analyse

Every approach can be measured and so by testing your approaches, you can tweak and / or change them. If they work well, replicate them. If they don’t, make some changes. One of the best things about marketing online is the ability to measure things in real time. Traditional offline marketing methods could take months (or longer) to measure and understand. The internet happens NOW and because everything is happening in real time, you can watch and analyse whether or not your marketing approach is working.

Step 4: Tweak

Have you found a marketing method that’s getting awesome results? Maybe you can replicate it. Tried something that isn’t quite working as well as you’d hoped? You can change it —fast, before you waste more time and/or money. Various aspects of your approach could be the root cause of the success or the failure and the ability to tweak can be measured and analysed for continued success or failure.

Step 5: Repeat

Marketing is now a way of life. In order to get successful, hang onto those wins, and then grow further, you’ll need to market on an ongoing basis. Sound like a hefty responsibility? Maybe you’ll want to get some help. Whatever you choose to do, the investment can provide awesome returns. And you’ll know fairly quickly whether or not things are working because of the ability to research, test, and analyse. A business marketing plan today could bring about great results tomorrow (and on an ongoing basis!)

Business Marketing Strategies

In business, the marketing strategy you adopt can either make or break it. It is the ultimate profit determining factor and one must be careful about how they choose to market their products and services.

Business marketing strategies are eternally growing and expanding to the maximum and newer ways are being brought forward everyday by which products are being marketed. Internet marketing is the latest buzz of the business world.

Internet marketing has the ability to attract a much wider audience and clientele and enhance branding value for businesses.

With internet marketing, the customers could be kept informed of any new products or services and access them online. This helps retain customers and have them coming back for more.

It’s important to establish a good rapport with customers and concentrate on retaining them rather than targeting new ones. Studies have shown that it’s more gainful to focus on existing customers than trying to get new ones.

The simple reason behind it being, that people would not easily risk investing in new products. If you’ve got someone who has already liked your products and services and you’ve proved to them it was worthwhile investing on your business, the chances of them trying new services and products with you is higher.

Keeping in touch with your customers and keeping them posted on your new products and services can be effectively carried out with internet marketing. With social networking and email circulation, you can keep your customer’s interest and have them returning for more. What’s more, you can get their feed-back and even improve your business with their suggestions.

By having a well-constructed marketing strategy, wherein you establish customer contact before, during and after a sale you can very effectively retain your customers and have them coming back for more. Setting up an effective internet marketing system will keep you in front of your customers consistently and help you promote your products, deals and offers with ease and also increase the referrals for your products and services.

Mobile Marketing Trends That Thrive On New Age Lifestyles

With the advent of smart phone at the end of 2009, nearly every aspect of our lifestyles is affected by the little handy device called the cell phone, fortunately very often in more positive ways than not. Indeed, tapping on mobile marketing trends and incorporating them into your small business marketing strategies can give rise to enhancing your business bottom line.

Our modern lifestyles have enabled us much greater mobility with the help of mobile technology which have impacted many facets of our lives. In fact, this aspect alone has impacted our daily lives to so a great extent and so much more is happening on a daily basis that it is difficult to keep up with, even for most marketers.

Mobile Social Media – A Political Tool That Has Proven Very Fruitful

The then Senator Barack Obama tapped on the younger Americans who seemed to be perpetually on their cell phones via Facebook and Twitter as well as using text messaging to spread and communicate his ideas, political aspirations and create a never-before bonding between the masses and the then presidential candidate.

While that was the first most concerted effort by a high profile politician to use social media in tandem with mobile marketing technology so extensively, we can be sure to see much more of such activities in future within the political arena. Providing political communications a new and exciting avenue of expression will take greater shape over coming decade.

Enhancing Business And Work Efficiency

As it has been for a long time since the debut of the laptop, business meetings have taken a strong virtual presence, what with video conferencing saving you time, money and giving rise to greater efficiency at the work place. Nowadays, multi-way mobile conferencing has become the norm for many businesses. Group sms-ing are made easy with robust mobile technology and we no longer need to be strapped down at our work station with the desktop or laptop. In fact, a simple cell phone in hand is all you need.

Eh… What is Mobile A&P again please?

Mobile advertising or what I would term as Mobile A&P has begun to infiltrate our lives without us even realizing it. We could literally take a walk along a busy street and when we are less than 50 meters from any Starbucks, our mobile will automatically beep and prompt us of a 50 percent discount on its new cranberry caramel flavored coffee. Thanks to the GPS in your smart phone, location based marketing has taken off in a small but successful way.

Goldmine Uncovered – Tapping on The Right Target Audience for Mobile Marketing

Cell phone penetration is about 1 billion out of the entire Chinese population which is the greatest emerging market for mobile marketing is Asia. This is only one emerging country amongst the many, according to Wikipedia statistics, with more than 100 percent cell phone penetration per population in key countries like Saudi Arabia, Hong Kong, Russia, Argentina, Hungary, Chile, Malaysia, Brazil and the list goes on. Based on the above figures, it is not difficult to predict that mobile advertising will become a very lucrative business to embark upon.

Indeed, most of these mobile marketing trends have started and some are fast developing into effective mobile marketing campaigns and more others being perfected over time. Whether you, as the innovative marketer or business owner, can capture the easy profits as first movers, is entirely up to you.

Small Business Marketing Strategies

I advise my clients that the LinkedIn profile is one of the most powerful small business marketing strategies. It can provide a myriad of benefits. In this article I’m going to take you through the components of the successful LinkedIn profile.

Start to build trust. LinkedIn is a professional networking site with many marketing opportunities for you as a small business proprietor. You can build trust rapidly as your whole life history is there for the reading. Complete the LinkedIn profile as much as possible. Be sure to write a friendly and warm summary, too. Upload a professional head and shoulders image that is friendly and approachable. People prefer to do business with those that they have seen. Humans need to be able to relate to a person before taking a relationship further to the point of spending their hard earned money.

Start connecting. Your next task on LinkedIn is to connect to as many people as you can remember from your past. Rack your brains to think about school friends, colleagues from years ago – everybody that you can remember. The more people that you connect to, the more your connections your profile will show to anybody using LinkedIn to find business partners in your niche. Each connection will work as a backlink to your profile page. The more connections you have to your profile, the better your profile page will perform in search results.

Build more trust. Being connected to more people, you will again be contributing to the trust factor of your profile. People would rather do business with a contact of a connection or friend than with somebody whom they know nothing about. When you come across somebody you know, think about whether you can provide them with a testimonial, and then ask if they could do the same for you. Testimonials are important for trust building.

A LinkedIn profile gives credibility. Even if you do not have much time to sign into and interact on LinkedIn, it is still well worth having a completed profile. I have enjoyed clients contacting me even at times when I haven’t been active on LinkedIn. Make a LinkedIn profile part of your small business marketing strategy.

Get active in Groups and Answers. Groups and Answers are two powerful ways to network on LinkedIn. You can find relevant groups by searching for your niche business area. Think about where you might find the people you can help. Spend time mingling and commenting on the posts of others. Add a few items from your blog as appropriate.

Answers is an opportunity to show that you are knowledgeable about your field. Quite often people will post questions asking for help. You can answer in the most polite, knowledgeable, and helpful way – your answer will be seen by others in the field, and you will build credibility.

In all the years that I’ve used LinkedIn, I certainly have gained many clients and made some powerful business connections. I cannot speak highly enough of Linkedin, and how important it is for a small business to have a presence on this site from a small business marketing perspective.

Crucial Small Business Tips

In the economic downturn you fixed it in your mind to start a business for success. You are tired of the 9 to 9s and the worrying if you’ll have a job and you realized you are good at what you do so you may as well turn it into a business opportunity for yourself. Likewise you may already have a business and it is not really moving the way you thought. I always tell business owners not to give up because what you’re doing is very important to the world; but you must do it in the right way. My friend asked me what keeps me going and keeps me successful and the best thing I could come up with are 3 crucial small business tips.

When I was younger my brothers would get in conversations with other kids about basketball and they would ask who your favorite basketball player is. We would respond, Scottie Pippen, or Clyde Drexler, or Ronnie Harper. Our phrase was, “after Michael Jordan,” so we knew that if Clyde was your favorite, that meant your second favorite because MJ is everyone’s favorite. I bring this up because the 3 crucial small business tips are assuming your have a great product or service. Your product or service has to be excellent to begin with or you must have an excellent angle to present it. Now once you have that you can now use these three crucial small business tips to amplify your businesses success.


You have to provide great customer service. If you make it a point to be exceptional in your client services you will out do competitors based on the fact that you are just plain nicer than them. I do it all the time and my friends use to laugh at me especially when my money was low; I would go to a grocery store that was more expensive because they treated me better while in there. I could easily get 50 dollars worth of groceries 50 bucks at another store; instead I go and get 40 dollars worth for 50 bucks. I spent an extra $10 dollars just to treat me better. Some people call it crazy, but I call it being around people who have nice positive energy. The point is you too can win if you just treat your clients with exceptional service. This does not mean put up with grouchy customers; but treat clients like they are extremely special.


Execution and great application is crucial small business tip number two. A lot of times we get lazy, unmotivated, unfocused and this is where things begin to separate the great businesses from the average businesses. You must have good application to be successful; you must be able to execute with preciseness and consistency. If you cannot you should hire or partner with someone who can. There are great basketball players in the NBA and around the world; the ones we hear about and know are the ones who can apply their skill the best and execute when it matters the most. And that is not a hit at Lebron James…


The last tip you need to truly understand is leverage; once you understand that you cannot do this yourself you will take off to another level. Michael Jordan is going into the basketball all-time great list because for so long he thought he could do it himself. He posted unheard of numbers; but it wasn’t until you let his cohorts take much of the load off of him that he really excelled at his winning craft. You must allow yourself to do the same; you must leverage yourself. If it will take you 10 days to build a solid website, hire someone who can do it in one day. If it will take away from productive time to get your local marketing going, hire good local marketing helpers to so that you stay productive. You need to focus on doing what you do best and most efficient with your time and leverage your businesses success.

Essential Internet Business Tips

Many people have discovered the advantages of having an Internet business run right from their own home, so they have decided to open an online business. The problem is that not all online businesses are successful. There are many reasons that online businesses can fail. Here are four Internet business tips that will help you avoid this and have a successful online business.

The first part of a set of successful business tips will of course involve the idea of your business. A successful business has to start with a great idea. If the idea for a business isn’t something that customers will want to pay for, you will literally get nowhere with it. So, you need an idea that customers are willing to pay money for in order to have a successful online business.

After you have a successful idea for a business, you have to have a website that is appealing. This is the largest of the Internet business tips because it involves a lot of different characteristics and a lot of work for a person that is building a website. The site needs to be informative of course, but it also needs to be simple enough for many people to be able to navigate. The look of the site is important as well. A trusted site needs to fit the type of business you are operating, which is most often a professional look.

As part of this tip, you need to focus on your website content for when potential customers will visit your website. Your content needs to be very thorough about each and every product and service you offer. It should be brief enough for people to not get bored reading it, but it should also contain anything that customers will commonly want to know about your product or service. You should also include information about you and your business, as well as a way to contact you in case of other questions.

In order to bring customers to the site, you have to market it. This is often thought of as one of the most important Internet business tips that are given. When you market your site, you need to carefully market it for your potential customer base that will actually purchase your product or services. This takes a lot of focus on quality marketing versus quantity marketing, and even though it will not take a lot of money, it will take a little more work. But the results will be better.

When you get a customer, you need to focus on customer service. This is the last of the Internet business tips that can help you greatly. Focus on making sure each and every customer is incredibly happy with everything that they pay for.

When you want to open an Internet business, these four Internet business tips will help you make sure that your business will be successful. If you follow these tips, you will be able to make your at h9ome business succeed and not be one of them that will fail

Home Based Business Tips

So you’re living the dream and have your very own home business. You can wake up whenever you want, do as much or as little work as possible, and have ultimate freedom! Unfortunately, this is rarely the case for the majority of home business owners, many of which struggle to make ends meet. If you want to reverse this condition, make your business wildly profitable and experience ultimate freedom, then pay attention to the following home based business tips…

Tip One – Choose Your Vehicle And Stick With It

There are many different vehicles that will get you to the same destination. It’s up to you to choose the one that is right for you and your unique goals. Whether you have an affiliate business, an eBay business, a freelance writing business or anything in between. You need to carefully choose the vehicle (the specific business model) and give it 100% of you focus. If you jump between a whole variety of business models, then you will be spreading yourself too thin.

Focus on one method of making money via a home based business and stick with it until it’s profitable. Don’t be tempted to bounce around and try too many different things all at once, otherwise none of the businesses will end up profitable. Focus is the key to success with a home business.

Tip Two – Have A Set Schedule

When you were an employee, dreaming about owning a home based business, you may have thought how amazing it would be to work from the comfort of your own home. Although there are many benefits to doing this, there are also many distractions that can hinder your progress. This is why it’s essential to have a set work schedule.

You should have a daily schedule that you persistently follow. If you don’t do this, you could find yourself checking Facebook one minute, watching television the next, and then chatting on the phone to one of your friends. Eliminate all distractions during your work schedule and don’t do anything else but work on your business during the designated time!

Tip Three – Seek Knowledge + Take Action

To make a home based business wildly successful, you will need to do two main steps, accumulate up-to-date knowledge and take action on what you have learned. If you can do these two steps over and over again, your will be amazed at how profitable your business can become.

The trick is to never stop accumulating knowledge. The moment your mind becomes shut is the moment when all progress forward will stop. It’s also important to realize that if all you do is continuously learn without taking any action, then you will never become successful. So you must strike a balance between learning new things and also taking action on what you have learned.

Even though running a home based business can be challenging, it’s a very fulfilling challenge that can completely revolutionize your whole life. Just make sure you follow these three home based business tips so that you can make the entire experience run smoother, be more enjoyable, and ultimately become wildly profitable!

Even though running a home based business can be challenging, it’s a very fulfilling challenge that can completely revolutionize your whole life. Just make sure you follow these three home based business tips so that you can make the entire experience run smoother, be more enjoyable, and ultimately become wildly profitable!